In a world full of short attention spans, don’t let your church or organizations message get lost in the shuffle online.
Have you ever watched a commercial that left confused as to what the business wanted you to do, buy, or who to contact? The average attention span of a 21st Century American is 12 minutes. That’s all the time you have to deliver a message before the reader begins to doze off. Imagine if you’re trying to catch their attention online? The time margin to leave a lasting impression in their minds is even smaller. According to a new study from Microsoft Corp., we lose concentration after eight seconds. <3